SAMHSA's "Talk. They Hear You."
Mom's Thoughts Video PSA-60 Seconds
When Mom receives a text from her 10-year-old daughter, Luci, asking to go to a friend's house for a sleepover, she realizes she needs to talk to her about the dangers of underage drinking. But where does she begin? Listening to Mom's thoughts, we catch a glimpse of the sometimes difficult and awkward process most parents go through when trying to initiate a conversation about drinking. Mom finally seizes the moment to talk with Luci on the stairs of their home and advises her to say "no thanks, not my thing" if a friend ever offers her alcohol. Although it seems as if Luci is not listening, like most children, she really does hear what Mom is saying.